
Avery Larkin

Dynamic and results-driven business development and marketing strategist with a focus on driving revenue growth, brand visibility, and customer engagement. Adept at building high-impact partnerships, curating outstanding experiences, executing memorable events, and leveraging data-driven strategies to exceed business objectives. Recognized for innovative problem-solving, leadership, and the ability to create unforgettable experiences that fuel business success.

Experience


Education/Credentials



BluSky August 2024 - Current
Business Development Manager
Responsible for generating new business opportunities by developing relationships with potential BluSky customers within the hospitality industry. Primary responsibilities include inside and outside sales activities such as networking, lead generation, social media, and participation in trade associations.
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Nurture and expand existing business relationships to increase lead generation and average job size.
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Locate, present to, and sell BluSky to new and prospective clients.
Works with a defined target list managed through the BluSky CRM system. -
Maintain membership and involvement in targeted associations and achieve significant committee and/or leadership positions.
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Support all BluSky Sales efforts by following up on leads.
Prepare and present sales proposals. -
Meet sales activity thresholds through clients and prospect meetings, events, phone, social media, email, etc.
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Document and track leads and business development activities in Salesforce.
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Work with leadership to plan association involvement levels and budgets. Participate in and represent BluSky in tradeshows, golf tournaments, and promotional events.
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Plan, organize and participates in tradeshows and other marketing functions, including golf tournaments, charitable events, and other networking and social activities.
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Premier Lacrosse League (PLL) May 2023 - October 2023
Fan Experience Intern
Contributed to the PLLs 5th season operating as a national professional sports league as a fan experience intern supporting many aspects of the League and the season.
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Collaborated with the Business Development, Operations and Marketing teams to plan and execute outstanding event and game experiences for the fans, teams and players.
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Directed 14 local events including ticket sales, on-field experiences, player meet and greets, customer relationship management, partnership activation, merchandise sales, exclusive player interactions, event up/break down.
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Supervised 16 hospitality suites over the course of two weekends to guarantee exceptional fan experiences during events, including suite set up, ticketing, food & beverage services , engagements and on-field experiences with the league, team and players.
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Engaged with the marketing team on event collateral, social media, general project management and administrative duties.
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Recognized as an outstanding contributor with awards from the founders of the League.
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Challengers Youth Sports - Cheer August 2018 - June 2020
Founder, Coach
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Responsible for developing and launching cheer program to support the existing Challengers Program which focuses on giving special needs and challenged children and teens the opportunity to participate in local sporting activities.
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Created a set of cheers, marketing program, recruitment and external communications, designed and ordered uniforms and equipment, managed co-captain schedules, game schedules etc.
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​Collaborated with coordinate with parents and families to develop plans to support each of their child's special needs, managed end of season recognition program. ​​
New York University December 2024 - June 2024
Tisch Institute for Global Sport, Post-Graduate Professional Certificate
Fundamentals of Global Sports Management program
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The Essence of Sport & Fandom
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Sports Media & Marketing
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Sports Data and Analytics
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Global Sport Ecosystem
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The Transformative Power of Sport
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Sports Innovation and Disruption
University of Arizona Class of Fall 2023
Bachelor of Science, Sports Marketing, Management & Social Sciences
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Globalization & Sports
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Organizational Leadership
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Collaborating in Online Communities
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Digital Discourse & Identity
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This History of Athletics
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Health and Society
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Digital Dilemmas
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Digital Storytelling & Culture
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Planning Community Events
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Culture & the Individual
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Front Office Sports
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Sports Marketing Essentials, February 2024
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Athlete Marketing Essentials, March 2024
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Modern Ticketing Essentials, June 2024
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Palos Verdes High School Class of 2020
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​Active Student Member: Principal’s Leadership Committee, Link Crew Freshman Orientation Leader, CSF Student, Volunteer for Brian’s Walk, Pier to Pier Walk, Avid Leader
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2019/2020 Varsity Cheer Captain, 3 year Varsity
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Challengers Cheer - launched and managed program (for special needs and challenged teens.
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